English Archieven

RIEC Undermining Day

The Regional Information and Expertise Centre Rotterdam (RIEC) focuses on battling subversive crime. They connect information, expertise, and forces from the different government agencies. On the Undermining Day several agencies came together to strengthen this connection.

Various objectives were central during the conference: completion of the Strengthening Programme and positioning of RIEC Rotterdam among key partners. During the morning programme: showing the urgency of their work. During the afternoon programme: the response to this urgency, networking and obtaining and sharing information within the target group.

The immersive experience was very important here, because the day had to be spectacular and surprising. People also had to inspire and learn from each other.

We have been able to achieve this, amongst other things, by means of the new, flexible conference centre in Ahoy (RACC). Outside on the forecourt we had a session about the Port of Rotterdam in a special container, a mobile escape room and an example of a smuggler car and two luxury confiscated cars in front of the entrance.

The entire day was an immersive experience by the five actors in character, which already started upon entry: there was a propper with flyers for the 'party' upstairs. We set up the registration as a club and because of the three high-speed namebadge printers from Invitado the registration went smoothly.

We had an information market with stands where there was a lot to do, including a VR experience from KMAR. There was a lot of connection in the reception room and during the plenary opening we had various speakers and the Mayor Aboutaleb handed over the RIEC book to Annemieke van Dam. Mayor Aboutaleb also opened the RIEC Pillar Experience in which six different rooms show the route from recruiter to the police station, including a container with hidden drugs and a stash house. In the afternoon we had seven knowledge sessions on topics such as property control along with hidden drug laboratories.

The day ended with a plenary closing. There were various reactions from the audience: the participants learned a lot, gained inspiration from other organisations to work together even better in the future. Afterwards there was a reception and participants could pick up a goodie bag containing, among other things, the RIEC book, which was already showed in the plenary opening.

The goal of putting RIEC Rotterdam even better on the map has been achieved, because the event made a lot of impact through the content of the sessions, but also through the decoration and the actors. A real immersive experience.

This also came up in the feedback. With an average score of 8.1 from the evaluation, the event was a great success.

Reflect & Connect

During the day, the participants could attend various activities. For example, there were round table discussions with the various pillars and RIEC employees led by Mascha Bakker. Everyone could share their opinion and have a good conversation here. Karim Benammar was present as an interactive keynote speaker. The topic he covered was ‘Transformative Thinking’. We also had a connecting and energetic activity, namely the netwool act. Participants threw balls of wool at each other, creating a nice, large connection.

We made good use of the location: there was an interesting tour of the harbour from KRVE. Stories about the port were shared here and everyone learned about the largest port in Europe.

At the end of the event, we had a nice drink where the comic Rotterdam music group ‘Naar de Haaien’ visited. They sang some Dutch songs and made the day complete.

We ensured a successful event through the smooth online registration with Invitado. With this, the badges were printed for the participants on site. Many people from the RIEC had not yet met each other in person and many other participants were brought up to date. The gained new ideas and made new collaborations.

Everything was well taken care of at the location, so there was a good atmosphere. In the afternoon we could go outside and later on we went on deck! From here we had a nice view of the skyline of Rotterdam. To prevent the participants from going home empty-handed, they received a biscuit tin with tasty contents from het Rotterdamse Warenhuis, wrapped in the colours of RIEC with a thank you card.

Learn and Work Agreement

The Learn and Work Agreement (LWA) is a collaboration between education, business and local government in the Rotterdam-Rijnmond Labour market region. The agreement has a term of six years (2019-2024) and the partners invest money and are given a personal approach. The LWA Steering Group wants to organise a working conference to discuss the findings and recommendations of the Interim Evaluation LWA (2019-2021) with all partners in a more cross-over manner.

Together with the project team, VKOZ is organised this conference with as many participants as possible, where we paid a lot of attention to the programme for different target groups. The conference took place in De Kuip and the Maasgebouw, where we set up the programme in a different way than usual.

For example, we first had the kick-off with the registration of the participants where the improvisation actors, acting as wives of ambassadors, provided a fun welcome. In addition, they supported the speakers and connected the participants. During the plenary opening, a dazzling opening film was played that looked back on successes to date. Day chairman Mark Beumer and two guest speakers Fabian Dekker and Aad van der Werf opened the event together with Peter Smit from LWA.

During the first and second half, nine inspiring sessions took place in various original rooms, including the Feyenoord dressing rooms and the press room. During the transfer to halftime, we had delicious Feyenoord pastries to stay in the mood. There was also a fair with various stands.

During the plenary closing, the Renewal of the Vows, the ladies in gowns asked all participants to fill in a ‘Yes, I do’ card. To conclude this, the net wool act took place, where balls of wool were thrown through the room so that all the participants were connected. During the reception we went to the third half, where drinks and food were served in the form of a walking dinner.

During the day we collected a lot of content and the participants had an inspiring day due to the sessions, the fair and the information that was discussed during the opening and closing. By letting the participants get to work in an interactive way, they are now connected and new people got to know each other. The Netwol act has contributed a lot to this as well.

For more inspiration, all participants received a magazine in which they can find a lot about the Learn and Work Agreement. The large location offered many opportunities for the sessions in special rooms. This conference was a good start to an annual collaboration between LWA and VKOZ.

De Rechtspraak

De Rechtspraak protects rights and freedoms. It stands up for the democratic rule of law, ensures proper application of the law and decisions by independent, impartial, honest and expert judges.

The Day for Managers takes place every year, this year in Maarssen. A central and unique location has been chosen, taking sustainability into account. De Rechtspraak has asked VKOZ to organise the event from start to finish, including finding all speakers and compiling the substantive programme. The aim was to unburden them as much as possible.

It is important for De Rechtspraak to pay attention to sustainability: we have taken this into account by choosing the location, catering and the use of public transport with the use of shuttle buses. In addition, interactivity was important because in person contact had hardly taken place in two years due to Covid. Between both existing and new colleagues, we achieved this in a surprising way with a lot of humour. The lounge setting at the location also helped, which stimulates contact and also offered opportunities for outdoor activities. For example, fencing and the dragon boat race.

The improvisational actors contributed to this to a large extent: in addition to a nice welcome, they provided people with a lot of humour. Inspirational topics were chosen during the eight workshops; six workshops took place indoors and two outdoors. The guest speaker of this day was Karim Benammar with the subject of his presentation ‘Radically different thinking’, which was not only very inspiring but also humorous and connecting. He did the opening and the closing together with the improvisational actors.

During the opening in the plenary hall, participants filled in cards in response to questions from Karim. These were read through and hung outside for all to read. At the plenary closing, the cards were discussed, and inspiring answers were obtained. This was a nice way to get content.

The participants thought it was a successful day with combination of workshops with a lot of information and sportsmanship. We were able to make optimal use of the location due to the beautiful weather: participants could have lunch outside and the two workshops took place outside. The improvisational actors were able to connect many participants and new people got to know each other. De Rechtspraak hopes to be able to organise the event annually at just as beautiful locations as InnStyle.

CIS Global Forum Virtual

Council of International Schools, referred to as CIS, is a global membership organisation that works together to shape international education through services for schools, universities and individuals. To bring these members together, conferences are organised at different locations. This happens every year in a different city and we have been able to organise a number of them. At the beginning of 2020 this was converted to an online global forum due to Covid. We looked at various options for both an online and hybrid event.

Due to the now approximately 1100 participant from more than 115 countries, the time difference during this online event was the big challenge. That is why CIS has opted for an entirely online event instead of hybrid. During various brainstorming sessions we looked at software, where the focus in 2020 was mainly on the right form and which platforms were used for the extensive programme.

In the end, the SpotMe platform was chosen, which is very similar to a Facebook experience. The same live program was converted to online, so really one on one. This means that for three days we had a plenary opening and closing, 50 sessions, 60 workshops, 2 fairs and an award ceremony.

Innovation Forum

The name says it all, the Innovation Forum is concerned with innovation by professionalizing innovation management and new business development of medium and large companies. The members become acquainted with the latest theoretical insights and the experiences of innovation managers of large corporations. They also exchange practical experience with peers. One person is important in setting up this initiative, namely Jan van den Ende. He is professor of Innovation and Technology Management at Rotterdam School of Management at Erasmus University Rotterdam.

At each event, the Innovation Forum deals with one topic, which is chosen by the participants and is the most topical. This time it was Innovation Strategy: what is it and how do I get it? This topic was addressed in the conference that took place in 2021. The live event was organised in the Inntel Utrecht, entirely in accordance with the measures in force at that time. VKOZ was responsible for the total approach for this event: thinking along with the programme, project management, communication with the participants and coordinating the conference.

For the conference we used the rooms ‘Spoor 3’ and ‘Spoor 4’. The reception took place in ‘De Halte’ on the 11th floor with a view over the city and the drink was in the ‘U-bar’. Names that suit the hotel, as it conveniently located next to Utrecht Central Station.

During the conference, Jan van den Ende was not only the initiator of the Innovation Forum, but also the academic speaker. Three speakers from the business community were invited from the following companies: Danone, Nutricia and Rabobank. The participants had discussions in working groups to discuss the information.

Due to the measures, the second event of the Innovation Forum took place online in the form of a webinar in 2022. ‘A webinar is a combination of web and seminar, also known as an online seminar.’ The advantage of this webinar was that because of the smaller group, it was easier for the participants to ask questions and exchange experiences. In this way it almost seemed as if the participants received 1 on 1 advice. This was experienced as very positive by the participants. An optimal knowledge session was ensured using break-out sessions with virtual rooms and online networking.

University Exploration Days

Council of International Schools, CIS for short, is a global membership organisation working together to shape international education through services for schools, universities and individuals. The CIS community includes more than 740 schools and 610 colleges and universities from 122 countries. An important part of CIS’ services is organising worldwide events. Because the head office is located in Leiden, they use collaborations with a Dutch event agency, and we are proud to say that we are.

During the Covid pandemic, the live events have been converted to online experiences, where the participants still come together, but virtually. They can still learn, network, support and share expertise. The same goes for university fairs. They are organised in different cities and countries, such as Shanghai, Hong Kong, Africa, Switzerland, France and the Benelux. For example, we organised an online event in all 24 times zones.

The purpose of a fair like this is for international students to get acquainted with different universities around the world. To make this happen, we have developed the online platform that is used during the fair together with GoToCollegeFairs.

To ensure that students come into contact with each other, universities can set up their own virtual booth. They can post videos and other information here. In addition, these universities can get in touch with the students through (video) chat, live presentations and much more. Students can also follow Educational Sessions and chat with each other in the Lounge.

Through these many additions to the platform, we try to give students the experience that comes as close as possible to a live event. This way they can come into contact with each other in different ways and this from their own living room!

New Business Roundtable

The New Business Roundtable is a European network of executives in New Business Development and Innovation from companies such as Google, KPN, ING, Arcadis, Eneco, AkzoNobel, Achmea, IBM, Arcadis, Damen, Boskalis and Philips.

Jan van den Ende, professor of Innovation and Technology Management at Rotterdam School of Management at Erasmus University, is the initiator of this. From 2018, VKOZ organises the events of the New Business Roundtable. Their conference takes place twice a year and a seminar three times a year.

The congress is organised every year in April and October, where we have been able to organise these congresses in a safe manner, even in times of Covid. Each time the congress has different topics, such as Agile portfolio management, Ecosystem innovation and Scaling up innovation projects. We often have our full day events at Karel V in Utrecht. This beautiful historic building is within walking distance of Utrecht Central station, but it looks like you are on an estate.

The aim of each congress is to share ‘lessons learned’ related to the topics, regarding on in-depth discussions based on existing cases of the participants. The morning starts with a plenary session and guest speakers from (inter)national universities and large corporates. After lunch, the group is dived into several working groups in different rooms, facilitated by academics. The day ends with a reception in the beautiful courtyard.

The seminars are held throughout the year at various locations such as CIC in Rotterdam, Media Plaza, Creative Valley and Jaarbeurs in Utrecht. Each time the topic differs with a an appropiate cademic guest speaker. Names such as Professor Frank Piller from Germany, Erkko Autio from England and Professor Ashish Sood from California, United States have come over. The aim of the seminars is to exchange experience in an interactive way. The participants do assignments in which confidential information is discussed, of course in a safe place. The meeting is concluded with a networking drink, so that participants can talk to each other in an informal way.

VKOZ organized also webinars because of the Covid measures. The concept has been converted into an interactive online programme. The academic speakers paid a lot of attention to polls and Q&A’s in their presentations.

After the presentations, the group was split into smaller groups for a breakout session and plenary feedback. We have opted for smaller groups so that participants can get back to work with knowledge and tools. Professor Jan van den Ende then actively facilitated online networking by asking questions and connecting people.

RIEC Rotterdam

The Regional Information and Expertise Center Rotterdam, abbreviated to the RIEC, focuses on combating subversive crime. They connect information, expertise and strengths of the various government agencies. Undermining is a topic that is being discussed a lot these days and in order to highlight the mid-term of the Reinforcement Pillars, this conference was organised in collaboration with VKOZ. These Reinforcement Pillars include, for example, the police, tax authorities and customs. Prior to the conference, a working visit was organised for Minister Grapperhaus.

At this hybrid conference, 140 people were invited online, who joined later in the afternoon. The 40 other participants visited the event fully in accordance with the Covid rules on location. We had reserved the 15th and 16th floor of the Inntel Rotterdam to make use of the beautiful view of the Erasmus Bridge and skyline. This brought a piece of Rotterdam to the online participants to complete the hybrid experience as well as possible. The opening film used for the surprise opening, started with the view from this Panorama room. In this film, an interview was held with each pillar of why collaboration is so important; the topic to be discussed during the event.

The goals of the event were: sharing and celebrating successes, retrieving content, storytelling and a distinctive and interactive programme. The assignment for VKOZ was to translate these goals into the programme. The day chairman Ernst Pols of the Rotterdam Public Prosecution Service and mayor Aboutaleb certainly contributed to this.

To achieve the goals, they were converted into different activities during the varied programme. For example, Mascha of the Improvisatieacteurs provided the connection between the live and online audience from the green room. There was a round table discussion with various propositions and Q&A, a break-out session in virtual rooms, a Idea box and a quiz with of course an award ceremony.

EventSummit

EventSummit is a large one-day platform for the entire festival and event industry. This time the fair was organised in Ahoy Rotterdam after the great success in 2019. VKOZ events & communication took part in this on January 30, 2020. We had our own stand on the so-called Rotterdam Street. This is a square where various Rotterdam locations were located with their stand. This square was located in the ‘Cities & Regions’ hall.

Our goal during EventSummit was to surprise and inspire visitors with our activation ‘Here we brew our concepts’. This was also the theme of VKOZ for the fair. This is because we are located in the monumental Heineken building in Rotterdam.

The 13.500 m2 exhibition floor was clearly arranged in themes such as entertainment, technology, locations, festivals and further divided into streets. Together with Rotterdam Partners, RDM Events, Hilton, ss Rotterdam, Wereldmuseum, Spido, De Doelen, Maritiem Museum, Luxor Theater, Theater Rotterdam and many more Rotterdam stands, we provided an unforgettable experience.

We took the brewing of our concepts very literally: in our stand we were brewing live with the visitors. We thought along with them and brainstormed about their events. In addition, commissioned by EventSummit and in collaboration with Rotterdam Partners, we had developed an interactive concept that created more commotion in the street. We stood on the central square with our grab bag game: a large beer keg filled with various small and large prizes from the 28 Rotterdam exhibitors. To be able to grab, the visitor first had to win a game of memory by finding the right event locations. We have made many visitors happy with great prizes.

Municipality of Rotterdam

Undermining is an increasing theme in politics and the media. Many colleagues within the Municipality of Rotterdam have to deal with this and in order to draw more attention to this subject, the city of Rotterdam, in collaboration with VKOZ, organised a congress with the theme: ‘Stop Undermining!’.

This was done by sharing knowledge for and by colleagues in various workshops. The aim of the Municipality of Rotterdam was to connect the clusters by means of informative and interactive workshops. Plus Henny Schilders as guest speaker during the plenary opening.

VKOZ contributed to this by using its own developed app during the event: the OndermijningsTour. The participants earned points by answering questions and contributing to the wall of Complaint & Jubilee. With this they could win nice Rotterdam prizes. The programme, floor plan and personal workshop schedule could also be found in the app and it was an ideal tool for retrieving data.

Mayor Aboutaleb opened the congress and launched an internal app in his speech. To make the event more fun, the Improvsiatieacteurs Michel and Mascha were present. Among other things, they provided interaction, supported the chairman of the day Ernst Pols (of the DA) and assisted with the opening and closing.

The congress took place in a typical Rotterdam location: De Kuip. The 11 workshops, lunch, drinks and the plenary part took place in the rooms of the Maasgebouw. However, this was not enough, so we had to be creative and decided to organise some workshops even in the guest dressing room and in the press room! There was also plenty to do outside. For example, there was a hemp container and scan bus.

Serious game ‘Who Helps?’

TanteLouise is committed to combating elder abuse, because elder abuse is more common than we think; about 1 in 20 elderly people have to deal with this. TanteLouise would like to tackle this problem and they are good at spotting it. They do need help with this. This will be done on the basis of the Serious Game ‘Who Helps?’ in the form of national publicity. ‘Publicity is the attention of the media whereby something is made known’. This has been developed to learn to detect elder abuse more quickly. The game is used as a learning tool for our own employees but can be used widely. This app has been compiled in a year’s time and should work for all organisations and target groups.

A conference was organised for the launch of the game. Healthcare institutions, among others, would be invited and there would also be a focus on schools. The target group was large, but a toolkit had been developed for each sub-target group. The game was brought to the attention of various organisations, which was also the goal of our design plan and invitation process. The event was the core of the campaign and it had to tell and show something with content and impact that the people and media want to talk about and share.

FinTech Event

MK Anniversary Event

In 2019 MK-The Subsidy Community celebrated their 10th anniversary. The anniversary annual process was organized by VKOZ, including all communication. On September 13, this was celebrated in a special way at the ss Rotterdam, a special location in the city. This former flagship of the Holland-America Line is already a tourist attraction in itself, let alone hosting your own anniversary event there! With a tour through the ship in an authentic atmosphere, guests arrived in The Sky Room, the highest room. On the terrace there is a beautiful view over the Skyline. This was decorated in the customer’s branding with, among other things, beanbags and banners.

Willem Maas en Bastiaan Kleiberg, the founders, made their entrance by arriving in a tuxedo with a RIB experience powerboat. They could simply board at the dock from the ss Rotterdam. Now that the group of participants was complete, it was possible to look back at the past ten years in an exhibition. The participants consisted of a staff, external consultants, clients, customers and business partners. Every group had its own colour lanyard, so that everyone could see who they were. Important moments of the last ten years were shown on screens and displays. The event was all about the past, the present and the future.

After the dinner, we organised an inspiration tour in collaboration with Spark design & innovation. The guests went home with a water taxi to the innovation agency, located in the departures hall Oranjelijn. Here, we had a view on the river from an industrial monument that is made of stainless steel and glass. Founding partner Robert Barnhoor talked about all kind of inspiring innovation cases such as the flying car. With the water taxis, the participants went back to the ss Rotterdam for a drink in the Captains Lounge. The surprising programme and the unforgettable moment ended in this way.

International Roundtable

New Business Developers from various industries came together at the High Tech Campus in Eindhoven to share knowledge and experiences. Collaboration for Innovation in Times of Industry 4.0 was the subject of this conference. External speakers from companies and academics such as Frank Piller, Micheal Bösinger and Artistedis Katsiorchis shared their stories with the participants.

In addition to the various presentations and breakout sessions, the participants speed dated in a business-like manner. In this way they got to know each other in a very short time in the business field. There was also an extensive lunch on campus, where the participants could choose where they wanted to eat. The day ended with a reception.

The Conference Center offers a unique, innovative and sustainable location on the smartest square kilometre in Europe. The ideal location for this event. The participants were also shown around the campus by Cees Admiraal. It has various halls and lobbies, an in-house Starbucks and various restaurants.

The programme offered plenty of networking opportunities during this congress, so that the participants had the opportunity to get in touch with new companies. Due to the great success, we will organise this congress every two years. In 2021, VKOZ has translated the programme into an interactive online conference.

Due to its great success, the conference was organised again in Eindhoven after 2 years. Unfortunately, this has been moved to an online conference due to Covid-19. During this afternoon, various members were able to present their own business case and Fred Langerak gave a presentation. This was followed by several break-out sessions in virtual rooms. Despite the online version, all participants were able to network with each other. This online version was well received by all participants and we will continue to organise the event: an online conference or two annually in Eindhoven.

After translating the International Roundtable conference into an online program in 2021, the conference took place again on September 26, 2023 at the High Tech Campus Eindhoven with the theme of Ecosystem Innovation.

During this day, the invited innovation managers from large companies such as Boskalis, Damen Shipyards, Rabobank and NXP Semiconductors were able to spar with each other. This was possible during business speed dating and during the various assignments of the speakers Prof. Frank Piller, Prof. Murat Tarakci, Wendy van Buren and Wouter Leten. There was also a visit to NXP on the High Tech Campus. An ideal opportunity to gain a lot of information!

Surfing The New Economy

VKOZ organises a unique event at an inspiring location for every meeting of MK – The Subsidy Community. The subsidy advisers, partners and customers come together every quarter to share knowledge and network, among other things. This time it was in the form of a conference at the BlueCity location. This location is located in the old swimming pool Tropicana on the Maasboulevard, where sustainability was central. This is the ideal location for start-ups and small-scale initiatives that try to shape the city of the future trough a circular economy where nothing becomes waste.

CIS Global Forum Vienna

In order to offer the participants a diverse programme, we organised the following, among other things: a musical opening, 42 several workshops, two fairs, three award ceremonies and three networking receptions. We organised one of these receptions in Das Rathaus. This beautiful monument was built between 1872 and 1883. Visitors were transported here by bus from the Austria Center Vienna. The opening reception was held in the Festival Hall, which is 71 meters long and almost 20 meters high. Michaela Rabitisch’s band also performed: singer, composer and best female jazz trumpeter in Austria!

We had contracts with several hotels throughout the city. The ACV is near a metro station. When the participants got off here, it immediately became clear which way they had to go because of the LED screens at the station and the stickers on the street in event branding by CIS.

We had developed an app for this event so that participants had an overview of the extensive programme and the map. Participants could also connect and chat with each other in the app. It was also possible to share photos on social media, which were shown at the event. Participants also received various notifications from the app. In addition, data could be retrieved with which the ROI could be determined after the event.

We paid a lot of attention to communication: before, during and after the event. The online communication was shown on a large screen that also featured the timeline of Facebook and Twitter. When participants posted a photo, it was shown on the screen. The communications staff were actively working to make use of this by sharing content on social media. We also asked people to take nice pictures with the shoebag, which we gave away as a gadget to all participants. We at VKOZ are proud to have been able to organise this grand event for CIS.

MKB Member Festival

MKB Rotterdam Rijnmond is a foundation that ensures that the business climate in the Rijnmond region is as optimal as possible. With more than 800 members and partners this is made possible. Networking events took place throughout the year, often with the same companies and people. To change this, the MKB Member Festival was developed and produced by VKOZ in 2018. We chose the Sparta Stadium as the location. We had the entire building at our disposal, with the registration on the ground floor, the reception room on the first floor with a view of the football field and the entire top floor for the workshops.

A varied programme enabled members to network, share inspiration and gain knowledge. Workshops could be followed on current topics such as staf, finances, growth, tendering and automation. These were given by members or partners of MKB in different rounds. Participants could also have a business speed date with Jack Kriek, participate in a pub quiz with Michel van Keulen and have their own pancake printed by Sander van Mook! This allowed the participants to put together their own programme. VKOZ also created the ‘MKB Networker of the Year Award!’, which award was given at the end of the event.

Municipality Zuidplas

Theater Tour of Municipality of Zuidplas was organised to connect the four villages that together form one municipality. VKOZ was asked by Hans Heesterbeek to arrange the production of this event, also known as the Koning Zuidplas Theater Tour. It is a large open-air spectacle including theatre, music and dance. The storyline of King Zuidplas: the king rules the municipality but is tired. He seeks succession and has his four daughters, princesses, compete for that honor. They may present themselves in all four villages.

In each village, local associations were asked to provide a performance. Amateurs gave a professional performance in each village, which was part of the complete performance. Residents of other villages could also watch the performances on large video screens. The public could also ride a long in a special convertible bus.

A problem arises, because in the story the sisters get into a fight along the way. The Prince of Oud-Verlaat cannot solve this, so Bert van Leeuwen, EO presenter of the family dinner, comes to the rescue.

Mobike Rotterdam

Mobike, the world’s first and largest provider of shared bicycles, started a pilot in Rotterdam in November 2017. A phased approach was chosen, in which 150 bicycles were initially placed. The aim of the pilot was to intensively monitor the use of the high-tech bicycles, based on which the set-up could be tailored as much as possible to the wishes of users and other stakeholders in Rotterdam. Mobike has chosen Rotterdam because of the international and enterprising character of the city and the no-nonsense mentality. In addition, Mobike works well with the municipality and other stakeholders to take into account the different interests and local wishes.

VKOZ was approached by Public Matters from The Hague, ‘a public affairs & lobbying consultancy specializing in the policy advocacy and strategic communication’. They were looking for a local partner to launch the Mobike bikes in Rotterdam and put us in touch with Mobike’s International Expension team from London, with whom we have worked. Because we still had an office in the middle of the Coolsingel at the time, this was the ideal place to start a promotion day, which took place on 23 December.

We had put together a promotion team through another company that rode through the city on Mobike shared bicycles. They handed out Christmas hats and other giveaways, such as coupons for 20 free rides to try out the Mobike bike.

We also went to work online to promote the shared bicycles: a #MobikeSanta promotion was running through social media, with which participants had a chance to win free bicycles for a year. The promotion also resulted in beautiful photos of Rotterdam! The team had a social media frame where everyone who got a present had their picture taken. By promoting Mobike both online and offline, we have ensured the largest possible reach. We did this mainly by having the promotion team distribute merchandise and make good use of communication to the people.

1 2

Creating a spectacular experience

A complete picture at the RACC

Decors contributed to successful knowledge sessions

Watch the behind the scenes video here

In recent years we have organised live online and hybride events in Rotterdam, the Netherlands and abroad.Want to know more? Get inspired:

The location is a gift for the participants

Interactivity on the water

Networking on the deck from the ss Rotterdam

Watch the behind the scenes video here

In recent years we have organised live online and hybrid events in Rotterdam, the Netherlands and abroad.Want to know more? Get inspired:

Agreement for a conference

A programme appropriate to the location

The start of an annual collaboration

Watch the after movie of the event here

In recent years we have organised live online and hybrid events in Rotterdam, the Netherlands and abroad.Want to know more? Get inspired:

Central location for managers from around the country

Connecting participants with inspiration and humour

Inspirational and interactive keynote speaker

Watch the behind the scenes video here

In recent years we have organised live online and hybride events in Rotterdam, The Netherlands and abroad.Want to know more? Get inspired:

A different European city every year

Time difference as a big challenge

Interactivity shaped the event

The online community of CIS

In recent years we have organised live online and hybrid events in Rotterdam, the Netherlands and abroad.Want to know more? Get inspired:

An initiative from Erasmus University

Innovative location for a conference

Online addition in the form of a webinar

The Inntel Utrecht conference room

In recent years we have organised live online and hybrid events in Rotterdam, the Netherlands and abroad.Want to know more? Get inspired:

Beautiful international collaborations

Online, but still an experience

Personal contact in the virtual booth

FairStop: the virtual fair platform

In recent years we have organised live online and hybrid events in Rotterdam, the Netherlands and abroad.Want to know more? Get inspired:

About the New Business Roundtable

Conference twice a year

Three times a year a different location for a seminar

CIC Rotterdam

A webinar is an online seminar

Sharing knowledge in the form of a webinar

In recent years we have organised live online and hybrid events in Rotterdam, the Netherlands and abroad.Want to know more? Get inspired:

Seeing, tackling, picking up and taking away undermining

Rotterdam on your display

Hybrid like never before

Panorama room Inntel Rotterdam

In recent years we have organised live online and hybrid events in Rotterdam, the Netherlands and abroad.Want to know more? Get inspired:

Brewing concepts in Ahoy Rotterdam

Winning prizes in the Rotterdam Street

Rotterdammers got to know each other better

Watch the after movie here

In recent years we have organised live online and hybrid events in Rotterdam, the Netherlands and abroad.Want to know more? Get inspired:

Learn with and from colleagues

A Rotterdam touch

The start of learning even more

Watch the behind the scenes video here

In recent years we have organised live online and hybrid events in Rotterdam, the Netherlands and abroad.Want to know more? Get inspired:

TanteLouise is making herself strong

An event as part of a larger campaign

Social Justice Day

Theater De Maagd

In recent years we have organised live online and hybrid events in Rotterdam, the Netherlands and abroad.Want to know more? Get inspired:

An event every quarter

An event location in the theme of the event

A combination of fun, knowledge and networking

Two subsidy advisors were put in the spotlight with a Rotterdam drinks package from Meneer Klaas!

In recent years we have organised live online and hybrid events in Rotterdam, the Netherlands and abroad.Want to know more? Get inspired:

A beautiful location from the water

A spectacular entrance

Another tour to conclude

Watch the aftermovie of the event here

In recent years we have organised live online and hybrid events in Rotterdam, the Netherlands and abroad.Want to know more? Get inspired:

Germany comes to the Netherlands

Speed dating, but in a different way

Innovative location for networking

Breakout sessions during the day: participants worked in groups

The online conference was realised with the Zoom platform

Also a great success online

Another physical meeting in Eindhoven

Participants were able to discuss innovation with each other during business speed dating

In recent years we have organised live online and hybride events in Rotterdam, the Netherlands and abroad.
Want to know more? Get inspired:

In recent years we have organised live online and hybrid events in Rotterdam, the Netherlands and abroad.
Want to know more? Get inspired:

In recent years we have organised live online and hybrid events in Rotterdam, the Netherlands and abroad.
Want to know more? Get inspired:

In recent years we have organised live online and hybride events in Rotterdam, The Netherlands and abroad.
Want to know more? Get inspired:

In recent years we have organised live online and hybrid events in Rotterdam, the Netherlands and abroad.
Want to know more? Get inspired:

In recent years we have organised live online and hybrid events in Rotterdam, the Netherlands and abroad.
Want to know more? Get inspired:

In recent years we have organised live online and hybrid events in Rotterdam, the Netherlands and abroad.
Want to know more? Get inspired:

In recent years we have organised live online and hybrid events in Rotterdam, the Netherlands and abroad.
Want to know more? Get inspired:

In recent years we have organised live online and hybrid events in Rotterdam, the Netherlands and abroad.
Want to know more? Get inspired:

In recent years we have organised live online and hybrid events in Rotterdam, the Netherlands and abroad.
Want to know more? Get inspired:

In recent years we have organised live online and hybrid events in Rotterdam, the Netherlands and abroad.
Want to know more? Get inspired:

In recent years we have organised live online and hybrid events in Rotterdam, the Netherlands and abroad.
Want to know more? Get inspired:

In recent years we have organised live online and hybrid events in Rotterdam, the Netherlands and abroad.
Want to know more? Get inspired:

In recent years we have organised live online and hybrid events in Rotterdam, the Netherlands and abroad.
Want to know more? Get inspired:

In recent years we have organised live online and hybrid events in Rotterdam, the Netherlands and abroad.
Want to know more? Get inspired:

In recent years we have organised live online and hybrid events in Rotterdam, the Netherlands and abroad.
Want to know more? Get inspired: