Type evenement: Stock exchange

EventSummit
VKOZ events & communication

EventSummit is a large one-day platform for the entire festival and event industry. This time the fair was organised in Ahoy Rotterdam after the great success in 2019. VKOZ events & communication took part in this on January 30, 2020. We had our own stand on the so-called Rotterdam Street. This is a square where various Rotterdam locations were located with their stand. This square was located in the ‘Cities & Regions’ hall.

Our goal during EventSummit was to surprise and inspire visitors with our activation ‘Here we brew our concepts’. This was also the theme of VKOZ for the fair. This is because we are located in the monumental Heineken building in Rotterdam.

The 13.500 m2 exhibition floor was clearly arranged in themes such as entertainment, technology, locations, festivals and further divided into streets. Together with Rotterdam Partners, RDM Events, Hilton, ss Rotterdam, Wereldmuseum, Spido, De Doelen, Maritiem Museum, Luxor Theater, Theater Rotterdam and many more Rotterdam stands, we provided an unforgettable experience.

We took the brewing of our concepts very literally: in our stand we were brewing live with the visitors. We thought along with them and brainstormed about their events. In addition, commissioned by EventSummit and in collaboration with Rotterdam Partners, we had developed an interactive concept that created more commotion in the street. We stood on the central square with our grab bag game: a large beer keg filled with various small and large prizes from the 28 Rotterdam exhibitors. To be able to grab, the visitor first had to win a game of memory by finding the right event locations. We have made many visitors happy with great prizes.

It was a great moment to strengthen our relationship with the Rotterdam Partners during the event. Through our activation we ensured good visibility of the Rotterdam Street at EventSummit.

London Educator Recruitment Fair
Council of International Schools

London Educator Recruitment Fair is an annual event organised by the recruitment department of the CIS (Council of International Schools). They are a global membership organisation working together to shape international education through services for schools, universities and individuals. Approximately 600 recruiters presented their schools during these four days. VKOZ has been working regularly for CIS since 2015 and has provided project management and production for this event.  

This fair was unique because of several parts that made it different. For example, we had rented The Grange St Paul’s Hotel where 250 room became a location for job interviews. The rooms had to be adapted with a desk and two chairs, making it an interview room instead of a hotel room. Participants could make appointments for the job interviews. In the large Atrium there were three large screens on which we had written a communication plan, we looked at to see when and what we wanted to show on the screens.  

The schools and universities first presented themselves during the workshops. Afterwards, the candidates could register for job interviews during the fair. In addition, there were separate lounges with all kinds of facilities, such as digital boards with job offers on them, and a number of guest speakers who gave lectures on subjects within education. The CIS was also available for candidates who needed advice.  

During this event, the internet and technology were very important. Due to the various digital resources and our event app, the event went off without a hitch. Our event app was used a lot for the program, but especially for connecting. The location was perfect for the event, therefore it was used for this fair for several years. Due to the unique set-up of the event, most job offers were filled!