Cyber Security Summit
Lely

Since 2024, Lely has been organizing the Cyber Security Summit, a series of trainings, workshops, and lectures aimed at increasing the digital resilience of its employees. For the 2025 edition, Lely asked VKOZ to help with the communication campaign. The goal was to develop a fresh, creative campaign that would drive behavioral change, reduce no-shows, and actively engage employees in the theme of digital security. VKOZ was tasked with creating a campaign that was recognizable, engaging, and playful, both online and offline.

Together with Lely's Cyber Security team, we developed the concept Protect the Future. Together. The idea was simple: every employee plays a crucial role in protecting data. The Cyber Cow returned, this time as an internal investigator, sporting its iconic red hoodie and black sunglasses. The campaign was rolled out in phases: from concept development and content planning to execution via intranet posts, posters, emails, sensory marketing, and gamification. Everything was focused on creating engagement and recognition.

The campaign made cyber security stand out and feel more accessible. Thanks to the recognizable visuals, sensory marketing, and a The Office-like launch video, the theme became both relevant and fun. The Cyber Cow sparked easygoing conversations about digital safety, resulting in high engagement and a greater turnout at the summit. The visual style seamlessly aligned with Lely's brand identity, and the campaign led to noticeable behavioral change. VKOZ ensured that cyber security was not only visible but also truly experienced by employees.